Digital marketing has come a long way since its inception, revolutionizing the way businesses reach and engage with their target audience. The evolution of digital marketing can be traced back to the early days of the internet, when banner ads and email marketing were the primary methods used to promote products and services online.

As technology advanced, so did digital marketing strategies. The rise of social media platforms such as Facebook, Twitter, and Instagram opened up new opportunities for businesses to connect with consumers in a more personalized and interactive way. Companies began implementing social media marketing strategies to build brand awareness, drive traffic to their websites, and generate leads.